How Web Design and Online Marketing Expertise for Small Businesses are ideal.
If you are interested in people finding your website you will need make use of the right keywords, the basic idea to using the right keywords is simple when people are looking for a certain product they make use of certain words ensure your site has the right words and phrases.
Use of certain keywords is one of the key principles of ranking your page in Google since when Google spots that your site is relevant for certain search they index the specific keyword for your site.
The next big thing you can do is to create title tags with keywords and this is one of the single most piece of advice given to website owners so that the can be found, once you create simple and straightforward keyword driven titles and title tags this will help people to find your page with ease.
Ensure you start with the location you are targeting, add the keyword and end with the company name ,don’t exceed 55 characters so as to avoid Google thinking you have duplicated a page, because when your page shows up in the Google results the name of your company will show up first and then followed by the location.
The only way to get your page indexed is by use of keywords, therefore chose your keywords carefully and this is what will make your page rank from your co0mpetitors becasu8e the secret is in the searchers intent. The only way to ensure your page is visible in the search engine is to have it indexed by Google, Google is directed by the search result of the products in your page and this is why you need to make use of SEO so that your page is visible.
People will use different keywords when they are searching a certain product, this means that their intention is always coded in the keywords they are using, because if you are selling a product or service make use of the keywords that people will mostly use.
Unlike the title tags, meta descriptions are never recognized by Google ,this is because the whole idea for a website is not for ranking purpose but to help you in achieving leads, see more details on linknow media.
The meta descriptions are meant to convince Google users to use the link and then be able to view the webpage, this is why you need to keep your meta descriptions below 140characters so that they are not cut off by Google and this includes your company name ,key word you are targeting, location and a call to action.
Even if meta descriptions are not technically ranking factors, Google keeps data of the type of actions that users take on the search engine page and if your page is getting a lot of clicks it is considered to be more relevant and therefore rank higher.